One system, six moving parts
We do not sell services off a menu. We install a single system that takes a buyer from first enquiry to a confirmed site visit, and then we run it. Here is what is inside it.
The system
Six parts, working in sequence. Each one closes a specific leak between enquiry and site visit. Together they make bookings predictable.
Paid Ads
- Campaigns built per configuration
- Meta, Google Search and YouTube
- Separate campaign and budget per configuration
- Campaign landing page with qualifying form fields
- Pixel, Conversions API, GA4 and Google Ads conversion tracking
- Minimum four new creatives every week
- Budget reallocated to lowest cost per site visit
- You pay Meta and Google directly
AI Calling, under 60 seconds
- Every lead called within a minute of enquiring
- 9 AM to 9 PM, seven days a week, including festivals
- Trained on project: configurations, pricing, amenities, USPs, objection handling
- Hindi, Marathi and English
- Captures configuration interest, budget band, purchase timeline
- Automatic retry on unanswered calls
- Recordings and transcripts stored
Why it matters: response speed is the single largest driver of lead-to-visit conversion.
CRM and Lead Routing
- One place for every lead, call, message and visit
- Auto-tagged Hot, Warm or Cold
- Hot leads reach sales team on WhatsApp instantly with full context
- Source attribution down to campaign and creative
- Full activity history per lead including call recordings
- Site visit scheduling with assignment to named team members
- Mobile-friendly
WhatsApp Qualification and Nurturing
- For buyers interested but not buying this week
- Instant acknowledgement on enquiry
- 14-day automated sequence: walkthrough, floor plans, location, amenity film, pricing, offer
- Branched by configuration and budget band
- FAQ automation
- Auto-stops when sales team replies
Site Visit Push and No-Show Recovery
- Slot confirmation on booking
- Day-before reminder
- Morning-of reminder
- No-show recovery sequence with rebooking
- Post-visit follow-up
Takes show-up rate from 40% to 60%.
Sales Visibility Dashboard
- Real-time, built around the metric that matters
- Lead to site visit to booking funnel
- Stage-wise conversion rates
- Cost per site visit, not just cost per lead
- Response time monitoring
- Team performance
- Weekly automated report plus Monday review call
Included in every engagement
Before a single rupee is spent on ads, we do the research. Research comes first because positioning without it is guessing — and guessing is the most expensive part of any campaign.
Competitor Analysis
A clear-eyed look at how rival projects are priced, positioned and sold — so your offer is built to win, not to blend in.
Market Survey
On-ground research into what your target buyers actually want, fear and compare against — the objections you will face before you face them.
Project Positioning
A differentiated story for your project that gives every ad, call and message a single, consistent point to make.
Why research comes first: the system only works if the message is right. Competitor analysis, market survey and positioning decide what every ad says, what every call leads with, and what every WhatsApp message reinforces. Skip the research and the six parts run on assumptions — fast, automated, and wrong.
How it fits together
Three phases, one continuous flow — from understanding the market to running the machine to watching the numbers that matter.
Research
Competitor analysis, market survey and positioning define the message. Every later part inherits this foundation.
- Competitor analysis
- Market survey
- Project positioning
Execution
Ads bring qualified leads. AI calling responds in under a minute. The CRM routes hot leads instantly, while WhatsApp nurtures the rest and visit push holds show-up rate high.
- Paid ads
- AI calling
- CRM routing
- WhatsApp nurturing
- Visit push
Visibility
The dashboard shows the full funnel in real time — cost per site visit, stage conversions, response times — so every week gets sharper than the last.
- Sales visibility dashboard
- Weekly report
- Monday review call
What we do not do
- We do not run generic awareness campaigns — every rupee is spent to produce a site visit.
- We do not hand leads to a sales team and walk away — the system keeps working every lead until it converts or goes cold.
- We do not report on cost per lead — we report on cost per site visit, because that is the number that moves bookings.
- We do not change creative once a quarter — we ship new creative every week and reallocate budget to what works.
- We do not treat no-shows as lost — the recovery sequence rebooks them.
Find out where your site visits are leaking
Book a free site visit audit. We will map your enquiry-to-visit funnel and show you exactly which of the six parts is costing you bookings.
Book Free Site Visit Audit