Predictable Site Visits and Bookings for Real Estate Builders
Turn the enquiries you already pay for into confirmed site visits and bookings, by fixing the leaks between the lead and the sale.
Digital Krushna does not just sell ads. We install the ANC Booking System: high-intent ads, a call within 60 seconds by our own AI, WhatsApp follow-up, a push to a booked site visit, and a trained sales team that turns visits into bookings. Automatically, seven days a week.
- Lead response under 60 seconds
- 22% of leads to site visits, under ₹1,000 per visit
- Full visibility from enquiry to booking
Most builders don't have a lead problem. They have an after-the-lead problem.
leads in a month
site visit ratio
site visits
buyers lost after they raised a hand
Where it leaks
The money is not lost in the ad account. It is lost in the hours and days after the enquiry lands.
Slow response
The enquiry lands at 9:40 pm. Someone calls back the next afternoon. By then the buyer has spoken to three other projects.
Follow-up stops after two calls
Two unanswered rings and the lead is written off as junk. Most buyers need five to nine touches before they commit to a visit.
No nurturing
Nobody keeps the project alive in the buyer's mind between the enquiry and the weekend they are free.
Nobody pushes the visit
Conversations end with "we will share details on WhatsApp" instead of a date, a time and a confirmation.
No visibility
You know the ad spend and you know the bookings. Everything in between is guesswork.
Four principles we do not negotiate on
The lead is not the product. The booking is.
We do not optimise for cost per lead. We optimise for confirmed site visits and bookings, because that is the only number that pays for your project.
Speed beats budget.
A lead contacted inside sixty seconds behaves like a different lead. We fix response time before we touch a single rupee of ad spend.
The system follows up, not the mood of the day.
Calls, WhatsApp and reminders run on a defined sequence, seven days a week, whether your sales team is in the office or not.
Every stage is measured.
Enquiry, contacted, qualified, visit booked, visit done, booking. You see the drop-off at each step, live, not in a monthly PDF.
Attract. Nurture. Close. One continuous path from enquiry to booking.
ANC is a booking system, not an ad service.
ATTRACT
Bring buyers with intent
- 01
Paid Ads
Meta, Google and YouTube campaigns built around project positioning, configuration and budget bands, so the enquiries arriving are people who can actually buy your inventory.
- 02
Qualifying lead forms
Budget, configuration, timeline and purpose captured upfront, so junk is filtered out before the first call.
NURTURE
Turn interest into site visits
- 03
AI calling under 60 seconds
Every new enquiry gets a call within a minute. Intent, configuration, budget and timeline are captured and routed to your team.
- 04
WhatsApp nurturing
Walkthroughs, floor plans, location advantages and construction updates on a sequence that keeps your project top of mind.
- 05
CRM tracking
Every lead in one pipeline, with a stage, an owner and a next action.
- 06
Site visit push
Every qualified buyer is driven to a specific slot, confirmed the day before and reminded on the morning of the visit.
- 07
Old-lead reactivation
Our AI calls your old, unconverted database in 7 days and hands live buyers to your team.
CLOSE
Turn site visits into bookings
- 08
Sales process audit
We mystery-shop your enquiry response and site visit experience and find the top 10 leaks.
- 09
Scripts and objection bank
First call, post-visit follow-up, and answers to price, location, possession and "need to discuss with family".
- 10
Sales team training and weekly conversion review
What happened to every visit, and the next step for every buyer.
Site visits are not the finish line. Bookings are.
If it's not tracked, it can't be fixed.
We track only the 7 numbers that matter. Marketing and sales finally speak one language.
Leads
Qualified leads
Contacted within 10 minutes (%)
Follow-ups done (%)
Site visits scheduled
Site visits completed
Bookings
Same budgets. Different results.
22% of leads to site visits, at under ₹1,000 per visit
across our latest campaigns
Kondhwa, 2 and 3 BHK
- Site visits
- 7 → 32 in 30 days
- Bookings
- 0 → 7
- Monthly ad budget
- ₹1.5L (unchanged)
- Lead response
- hours → under 60 seconds
Kondhwa residential project
- Site visits
- 19 in 21 days
- Total ad spend
- ₹17,524
- Leads
- 85 at ₹206 per lead
- Lead-to-visit rate
- 22.4%
- Cost per visit
- About ₹920
Chikhali residential project
- Completed site visits
- 11
- Total ad spend
- About ₹10,000
- Leads to visit
- 23% scheduled a visit
- Show-up rate
- 58% of scheduled visits
- Cost per completed visit
- About ₹940
Results vary by project, pricing, location and market conditions. We do not guarantee bookings.
Narrow on purpose
Real estate only
We work with builders and developers. Nothing else. The playbook has been refined on residential projects, not adapted from an e-commerce funnel.
One builder per micro-market
We do not run the same system for your competitor two kilometres away. Once a micro-market is taken, it is closed.
Systems, not campaigns
Campaigns stop when the retainer stops. A system keeps working: response, qualification, follow-up and booking flow stay in place.
Bookings, not vanity metrics
Reach, impressions and cost per lead do not build revenue. We report site visits booked, visits walked in and bookings closed.
We fix the sales team, not just the marketing
Most agencies stop at the lead. We audit your sales process, give your team scripts and an objection bank, and review conversions with you every week.
How working together actually looks
What you get every month
- Campaign management across Meta, Google and YouTube
- AI calling on every enquiry, with response under 60 seconds
- CRM setup, stage hygiene and pipeline ownership
- WhatsApp nurturing sequences, written and maintained
- Site visit booking, confirmation and reminder flow
- Old-lead reactivation (month 1)
- Sales process audit and team training (month 1)
- Scripts, objection bank and follow-up cadence
- Weekly 7-KPI review: enquiries, visits booked, visits done, bookings
Commercials
You pay a fixed monthly retainer for the system, the tooling and the team running it. The retainer depends on the number of projects and micro-markets involved.
Ad budget is separate and always paid by you, directly to Meta and Google. We never mark it up and we never take a cut of it, so there is no incentive for us to push spend instead of performance.
Minimum engagement: three months, so the system has time to compound. Pricing is shared on the audit call, based on your projects and micro-markets.
Book Free Lead-Leakage AuditWe would rather be clear than convincing
This is for you if
- You are a builder or developer with a live, RERA-registered project
- You already run paid ads and want more from what you spend
- You have a sales team that can handle site visits
- Your sample flat or site is ready to show
- You want a system, not a one-month experiment
- You are willing to look at your own numbers honestly
- You want your sales team trained to convert visits into bookings
This is not for you if
- You are looking for the cheapest cost per lead in the market
- You want leads but do not have a team to call them
- Your project has no approvals or nothing to show a buyer yet
- You want to test for thirty days and then decide
- You expect bookings without a defined sales process
- You want us to work with your direct competitor too
For Dubai brokerages: every portal lead called in 60 seconds.
Property Finder, Bayut and Meta leads called instantly, old databases revived in 7 days, and viewings booked for your agents. The same ANC system, built for Dubai's brokerages.
- 60-second AI calling on every new lead
- Old-lead reactivation from AED 2,000
- Viewing booking and agent hand-off with full context
What's included, what's not
| Included | Not included |
|---|---|
| Ad strategy, creatives and campaign management | Ad budget, paid directly to Meta and Google |
| YouTube campaigns | Your in-house sales team salaries and incentives |
| AI calling engine and call scripts | The final close at the site stays with your team. We train and equip them for it. |
| CRM configuration and lead routing | Brand films, 3D walkthroughs and large production shoots |
| WhatsApp nurturing content and automation | Channel partner management and broker commissions |
| Site visit booking and reminder system | RERA, legal and approval work |
| Old-lead reactivation | |
| Sales process audit, scripts, objection bank and training | |
| Weekly reporting and monthly strategy review |
The system only works as a partnership
One decision maker who can approve creatives and messaging quickly
Accurate project details: configurations, pricing bands, possession timeline
Access to your ad accounts, CRM and WhatsApp business number
A sales team that attends site visits and updates the CRM
Honest feedback on lead quality within forty-eight hours
A three-month runway, paid upfront, so the system has time to compound
What builders ask before starting
Find out where your bookings are leaking.
Send us your last 30 days numbers: ad spend, enquiries, site visits and bookings. Nothing confidential, just the four figures you already track.
In fifteen minutes we will show you exactly where the drop-off is and what a site visit is actually costing you today.
Book Free Lead-Leakage AuditNot ready for a call? Send us your numbers and we'll email the audit