Why 80% of Builder Ads Fail (and the Simple Framework That Fixes It)

The 3 Silent Killers of Builder Marketing

After auditing 100+ real estate campaigns across India, we’ve identified three patterns that quietly destroy ROI for developers

Wrong Targeting

Most campaigns are built for reach, not readiness. You might be targeting “property buyers,” but 70% of those are browsers, not buyers. Your ₹2 lakh ad budget gets burned talking to the wrong people.

No Nurturing

Builders often treat ads as magic bullets — expecting instant site visits. But real estate is a high-ticket, trust-based purchase. People need 6–8 touchpoints before they decide to visit. No follow-up system = cold leads and silent phones.

Sales Handover Chaos

When the marketing team and sales team don’t talk, conversion dies. Leads fall through the cracks, sales executives follow up late, and data never comes back to marketing. You end up chasing numbers instead of nurturing buyers.

The Real Problem: Ads Don’t Fail, Systems Do

What most builders miss is that ads are just the start of the journey, not the finish line.

The real battle happens between the lead generation and booking stages — that’s where 90% of potential sales are lost.

That’s exactly why we built the ANC Framework

“You don’t need more leads.
You need a system that attracts, nurtures, and closes”

Our Results

Over the past year, Digital Krushna has helped builders across India achieve measurable growth:

Attract

Target Only Ready-to-Buy Audiences

We use AI and audience intelligence to find real buyers — not browsers.
Location, budget, search behavior, family profile — all combined to deliver high-intent leads.
No wasted clicks. No random traffic.

Nurture

Build Trust with Automation

Leads need trust before they visit your site.
We use WhatsApp, email, and retargeting campaigns to educate, engage, and emotionally connect.
Result: More site visits from the same ad spend.

close

Turn Visits into Bookings

Ready to Fix Your Ads Forever?

If you’re tired of chasing junk leads and want a system that delivers real bookings —
schedule your free strategy call now.

Let’s audit your funnel, fix the leaks, and get your next 2 bookings faster than you think.

Book a call