The ANC Framework: Turning Facebook Leads Into Real Bookings for Builders

The Reality: Builders Don’t Need More Leads — They Need More Closures

Here’s what most builders don’t realize 85% of homebuyers don’t book a visit on the first contact. They browse, compare, talk to friends, then vanish into WhatsApp groups. The builders who win? They’re not the ones shouting louder they’re the ones who nurture smarter. That’s what we built the ANC Framework (Attract–Nurture–Close) to do. It’s not an ad trick — it’s a growth engine.

The Reality

Builders Don’t Need More Leads — They Need More Closures

Here’s what most builders don’t realize
85% of homebuyers don’t book a visit on the first contact.

They browse, compare, talk to friends, then vanish into WhatsApp groups
The builders who win?
They’re not the ones shouting louder —
they’re the ones whonurture smarter.

That’s what we built the ANC Framework (Attract–Nurture–Close) to do It’s not an ad trick — it’s a growth engine.

We start by identifying who’s ready to buy — not just who’s browsing. AI-based targeting + intent filters help us find families who’ve

That’s not luck. That’s data.
Result — fewer leads, higher intent, better ROI.

Example:
For a Pune-based project, our ₹1L ad spend generated 112 leads,
of which 61% were verified as “ready-to-visit” by the sales team.

Step 1

Attract — Bring In Only High-Intent Buyers

Step 2

Nurture — Convert Interest Into Visits

This is where 90% of builders lose money — by expecting instant conversions. But real estate is emotional. Buyers need trust, clarity, and connection.

Our Nurture Engine automates this with:

Each touch builds trust — and creates top-of-mind recall. “They stopped seeing ads. They started seeing your project as their next home.” Within 3 weeks, cold leads turn warm, and your site visit calendar starts filling again — predictably.

Once trust is built, the final 20% is execution. We don’t leave that to chance.

We work directly with your sales team to:

You’ll always know exactly where your funnel stands — from lead → visit → booking. This alignment between marketing and sales is where 3X growth happens.

Step 3

Close — Engineer Predictable Bookings

The Shift: From Running Ads to Building Systems

Every builder today can run Facebook ads. But very few can turn those clicks into site visits and sales consistently.

The difference isn’t creativity. It’s clarity.

“Creative attracts attention.
Systems convert attention into revenue.”

At Digital Krushna, our focus isn’t on the number of leads —
it’s on the number of bookings you can predict every month.

Ready to Turn Your Ads Into Actual Bookings?

If your team is tired of chasing unqualified leads,
it’s time to experience the ANC Framework —
the only system engineered to scale your site visits and bookings, not just clicks.

Book a call