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7 Instagram Marketing Tricks for Real Estate Business

7 Instagram Marketing Tricks for Real Estate Business: Boost Your Presence and Sales

In the fast-paced world of real estate, staying ahead of the competition is important. With social media becoming an increasingly very powerful tool for marketing, leveraging platforms like Instagram can significantly enhance your reach and engagement with potential clients. Instagram isn’t just for sharing pretty pictures and videos anymore; it’s a dynamic platform for showcasing properties, engaging with your audience, and ultimately driving sales. In this post, Digital Krushna explains 7 Instagram marketing tricks for the real estate industry. 

1. Create Compelling Visual Content:

As a visual platform, Instagram is all about eye-catching content. When it comes to real estate, high-quality images and videos are crucial. Invest in professional photography and videography to showcase your properties in the best light possible. Highlight unique features, stunning views, and amenities that make the property stand out. Use tools like Instagram’s built-in filters and editing options to improve your visuals further.

2. Tell Stories with Instagram Stories:

Instagram Stories offers a great opportunity to provide real-time updates and behind-the-scenes glimpses into your real estate business. Use Stories to showcase property tours, share client reviews and testimonials, or provide tips for homebuyers and sellers. Take advantage of interactive features like polls, quizzes, and countdowns to engage your audience and promote interaction. Stories are temporary, creating a sense of urgency that can drive engagement and interest.

3. Harness the Power of Hashtags:

 Hashtags are important for increasing the discoverability of your Instagram posts. Research relevant hashtags specific to the real estate industry, as well as location-based tags for the areas you operate in. Mix popular hashtags with more niche ones to reach a broader audience while still targeting conceivable clients interested in real estate. Create a branded and unique hashtag for your business to foster community and encourage user-generated content.

4. Utilize Instagram Reels and IGTV:

With the rise of short-form video content, Instagram Reels and IGTV provide additional avenues for showcasing your properties & expertise. Create engaging Reels showcasing property tours, neighbourhood highlights, and quick tips for homebuyers. IGTV allows for longer-form content, making it ideal for in-depth property tours, interviews with clients, industry experts, and educational videos. Experiment with different formats to see what resonates best with your audience.

5. Engage with Your Audience:

Building a strong presence on Instagram needs more than just posting content; it also involves actively engaging with your audience. Respond promptly to comments or direct messages, answer questions, and engage in conversations with followers. Show genuine interest in your audience’s needs and priorities, and tailor your content accordingly. Hosting Q&A sessions, live streams, and Instagram Live events can further deepen engagement and foster a sense of community.

6. Collaborate with Influencers and Partners:

Collaborating with influencers and strategic partners can help amplify your reach & credibility on Instagram. Identify influencers and local personalities with a significant following and an audience aligned with your target demographic. Partner with them to promote your properties and share valuable content related to real estate. Likewise, collaborate with complementary businesses such as interior designers, mortgage agents, or home improvement stores to cross-promote each other’s services.

7. Track and Analyze Your Performance:

Effective Instagram marketing needs continuous monitoring and optimization. Use Instagram Insights to track key metrics such as reach, engagement, & follower demographics. Analyze which types of content resonate most with your audience and change your strategy accordingly. Experiment with different posting times, content formats, & captions to optimize your results. Regularly review your performance data to identify trends & opportunities for improvement.


Instagram offers a wealth of opportunities for real estate professionals to showcase properties, engage with clients or potential audiences, and drive sales. By implementing these 7 Instagram marketing tricks, you can elevate your presence on the platform and establish yourself as a trusted authority in the real estate industry. Digital Krushna is the best real estate marketing agency in Pune that provides effective real estate business lead generation services.